Anything But Basic

Mimi Holloway Orlando influencer sustainability mental health ocean conservation blog


Lifestyle and sustainability blogger Mimi Holloway came to me to build a brand new website to start her blog. She already has grown an incredible following organically in Instagram, and wanted to start blogging regularly. The goal of this website build was to capture her unique personality and appeal to her subscribers.


I love the bold color palette Mimi picked, and I used some fun unexpected shapes and page dividers to make this site unique and memorable. We also integrated some email collection software so she can build her email list. This project also included training for Mimi on how to add blog posts herself and rack their analytics. I’m so excited for Mimi and can’t wait to see how her blog grows!

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I’ve been riding my whole life, and like to take my horse Lilly out on trail rides behind our house – along with our two goats!

-Emily King, owner