Horse Camping MA

EJM Design offers web design and SEO for Western Massachusetts agricultural businesses

THE GOAL

This website and rebrand is for a campground where you can bring your horse with you and ride through state forests. Reevaluating their ideal client helped us create a look that is fun and outdoors-themed, using fonts and icons reminiscent of signs you’d see at campgrounds.  The owner needed a form where people could request bookings and contact her directly.

THE BUILD

This website conveys a well-run establishment with clear rules for guests, but also showcases how much fun it is to camp there using photo galleries and subtle animations of the text boxes and icons. A call-to-action above the fold encourages people to jump down to the booking request form right away.

I’ve been riding my whole life, and like to take my horse Lilly out on trail rides behind our house – along with our two goats!

-Emily King, owner