SEO in 2025 feels like scaling a mountain that keeps getting steeper—and every time you think you’ve reached the top, another peak appears. The digital landscape is shifting faster than ever, and staying competitive requires more effort, more strategy, and more resources than it did just a few years ago. Let’s dig into the big … Read more
Google Ads and Google Local Services Ads (LSAs) are two of the most popular and effective advertising tools available. These two platforms cater to different types of businesses and serve distinct purposes. So how do you know which one is right for your business? Understanding their differences and determining which is best for you can … Read more
Lately, trying to do authentic marketing can feel like trying to break through an increasingly noisy crowd. We’re bombarded with more ads and social selling than ever before. Using the PAS framework is something we do with all client copy and in all our own messaging at Wheel Horse Digital. This structure of organizing your … Read more
A “Web 3.0 website” refers to a website built on the principles of the decentralized web, utilizing blockchain technology to give users more control over their data. Unlike traditional Web 2.0 platforms, where tech giants like Facebook or Google have central control over user information, Web 3.0 aims for a more user-centric, open internet. In … Read more
Understanding the roles of marketing and sales funnels is an important piece of the puzzle of driving business growth. Both funnels represent different aspects of the customer journey, and while they serve distinct purposes, aligning them can boost efficiency and sales. Let’s dive into what sets them apart and how they complement each other, and … Read more
In today’s digital world, your Google Business Profile might be the first thing customers see when searching for your business online. But once they click on your website link, that’s where the real first impression happens. A solid web presence can make or break how potential customers perceive your business. So, when should you take … Read more
As a small business owner, it’s easy to get caught up in the day-to-day hustle and lose sight of the bigger picture. So it’s important to take time to look inward, especially as the end of the year approaches. This type of reflection ensures that your business is working for you, helping you build the … Read more
In today’s digital age, having a professional online presence is not just a luxury—it’s a necessity. For small businesses, a well-designed website can be the key to reaching a wider audience, establishing credibility, and ultimately driving growth. However, managing a website involves more than just putting up a few pages on the internet. It requires … Read more
It’s been a wonderful ride so far, but this was a much-needed upgrade! I formed EJM Design at the height of the pandemic when I had been laid off from my job. I had been doing small website and graphic design projects for years on a volunteer basis, but finally decided it was time to … Read more
Brand photography has become an essential part of marketing strategy, for both businesses and solopreneurs. Outstanding brand images can make or break your website and social media presence. The investment is one that pays dividends over time; as people come to know and recognize your brand from your professional photos and associate quality with your … Read more
I’ve been riding my whole life, and like to take my horse Lilly out on trail rides behind our house – along with our two goats!
