SEO in 2025 feels like scaling a mountain that keeps getting steeper—and every time you think you’ve reached the top, another peak appears. The digital landscape is shifting faster than ever, and staying competitive requires more effort, more strategy, and more resources than it did just a few years ago. Let’s dig into the big … Read more
Google Ads and Google Local Services Ads (LSAs) are two of the most popular and effective advertising tools available. These two platforms cater to different types of businesses and serve distinct purposes. So how do you know which one is right for your business? Understanding their differences and determining which is best for you can … Read more
Lately, trying to do authentic marketing can feel like trying to break through an increasingly noisy crowd. We’re bombarded with more ads and social selling than ever before. Using the PAS framework is something we do with all client copy and in all our own messaging at Wheel Horse Digital. This structure of organizing your … Read more
Understanding the roles of marketing and sales funnels is an important piece of the puzzle of driving business growth. Both funnels represent different aspects of the customer journey, and while they serve distinct purposes, aligning them can boost efficiency and sales. Let’s dive into what sets them apart and how they complement each other, and … Read more
As a small business owner, it’s easy to get caught up in the day-to-day hustle and lose sight of the bigger picture. So it’s important to take time to look inward, especially as the end of the year approaches. This type of reflection ensures that your business is working for you, helping you build the … Read more
I’ve been riding my whole life, and like to take my horse Lilly out on trail rides behind our house – along with our two goats!
